November 2, 2011

BUFFALO, N.Y., Nov. 2, 2011 /PRNewswire/ -- Feed The Children, PepsiCo and Tops Friendly Markets partnered to deliver four semi tractor-trailers full of food and essentials to help 800 families on Nov. 2 in Buffalo. Families in need received the donations at The Belle Center (104 Maryland St).

More than one in three children living in Buffalo (41.7 percent) is at risk of hunger. The number of impoverished children living in New York (881,663) could fill Ralph Wilson Stadium more than 12 times.  

A longtime supporter of Feed The Children, PepsiCo generously donated products, along with local retailer Tops Friendly Markets.  Buffalo area employees from those companies donated their time to help distribute boxes of food and products to families.

Each family received a 25-pound box of food, PepsiCo products such as Quaker Oatmeal, Aquafina water and a multipack of Frito-Lay snack chips, and produce and corn muffin mix from Tops Friendly Markets.  They also received a 10-pound box of personal care items and a box of Avon products. The boxes are designed to help a family of four up to one week. The Buffalo Dream Center pre-identified families.

The distribution is part of Feed The Children's Americans Feeding Americans Caravan, which has helped more than 300,000 families across the country since it began in 2009.

"We sincerely appreciate the tremendous contribution by PepsiCo, Tops Friendly Market and their employees to help children and families in Buffalo," said Tony Sellars, spokesperson for Feed The Children. "Our Americans Feeding Americans project is geared toward people who are still being affected by the economic downturn, including many who until recently considered themselves middle class. A lot of these people for the first time in their lives have not been able to provide for their families and this distribution will provide relief for them at a crucial time."

To see the impact of Feed The Children's Americans Feeding Americans Caravan in your area visit www.AmericansFeedingAmericans.org .

Feed The Children

Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Our mission is providing hope and resources for those without life's essentials. In FY 2010, Feed The Children distributed more than 133 million pounds of food and other essentials to children and their families in all 50 states and internationally. For more information, visit www.feedthechildren.org  

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/

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