PLANO, Texas, April 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announced today the expansion of the Smartfood brand to include popped chips, popcorn, and puffed corn under the Smartfood Selects name.
PLANO, Texas, June 28 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit announced the introduction of two new Lightly Salted varieties of chips. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay's Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010. With at least 50 percent less sodium per one ounce serving than their original counterparts, Lightly Salted varieties provide consumers concerned about sodium with lower sodium options.
PLANO, Texas, June 2 /PRNewswire/ -- Today, Lay's, a brand of PepsiCo's Frito-Lay division, announced that it is using all natural ingredients to craft its Lay's Kettle Cooked potato chips. To mark the roll out of these potato chips, four different carvers will officially begin crafting a Lay's Kettle Cooked billboard made entirely from wood at the corner of Van Ness and Mission streets, the busiest intersection in San Francisco, Calif. Local San Francisco residents can check-in via online social network Foursquare to become Mayor and win free bags of Lay's Kettle Cooked potato chips.